Galleries Need A Network
Art galleries face fierce SEO and pay per click advertising competition from online networks like Etsy, Ebay, Artsy, Artnet.com, and Saatchiart.com. These networks leverage scale, user-generated content (UGC), content freshness, and other aspects of Google's SEO algorithm to compel galleries into purchasing traffic and sales previously obtained for free. Oh, and they are spending $60M a year in PPC.
899, 092 Organic Keywords
Page One: 121,434
63,859 Ranked 11 - 16
777, 655 Pages 2 - 10
Paid Keywords: 2,419
PPC Monthly: $727
Yearly PPC: $9,000
Pages: 67,600,000
898,256 Organic Keywords
Page One: 107,102
59,557 Ranked 11 - 16
791,154 Pages 2 - 10
Paid Keywords: 378
PPC Monthly: $3,391
Yearly PPC: $40,692
Pages: 365,000
574,099 Organic Keywords
Page One: 44,663
33,920 Ranked 11 - 16
529,435 Pages 11 - 100
Paid Keywords: 1,300
PPC Monthly: $19,000
Yearly PPC: $228,000
Pages: 471,000
56, 655, 227 Organic Keywords
Page One: 11,558,186
5,992,934 Ranked 11 - 16
45,097,348 Pages 2 - 10
Paid Keywords: 108, 844
PPC Monthly: $2,659,000
Yearly PPC: $31,908,000
Pages: 48,500,000
79,883,617 Organic Keywords
Page One: 11,724,378
8,620,949 Pages 11 - 16
Paid Keywords: 841, 112
PPC Monthly: $2,173,000
Yearly PPC: $26,076,000
Pages: 58,300,000
580,439 Organic Keywords
Page One: 71,965
40,743 Ranked 11 - 16
508,475 Pages 2 - 10
Paid Keywords: 1,161
PPC Monthly: $34,000
PPC Yearly: $408,000
Pages: 3,607,000
Data from Spyfu
1,402 Organic Keywords
83 Ranked 11 - 16
1,245 Pages 11 - 100
Paid Keywords: 0
PPC Monthly: $0
PPC Yearly: $0
Pages: 1,560
*Great local gallery.
Slider features images © Artsy.net, Artnet.com, and Saatchiart.com
In a digital-first world where everyone has a website platforms beat websites and networks crush platforms. Chart shows shared organic keywords with Artsy.net outranking Artnet.com and MoMA.
The cancerART network offers galleries an unprecedented opportunity to expand their reach, engage with a broader audience, and make a meaningful impact in the fight against cancer. By creating free stores within the cancerART ecosystem, galleries gain access to benefits that can revolutionize their online presence and support their artists in a digital-first era.
One key advantage of joining the cancerART network is the ability to tap into powerful network effects and enhanced SEO benefits. As more galleries, artists, and collectors participate in the platform, the network grows stronger, attracting increased visibility and organic traffic. This collective effort creates a virtuous cycle, where each new member contributes to the community's overall growth and success.
Metcalf's Law
cancerART provides galleries a unique platform to solicit, curate, and harvest fresh user-generated content. By actively engaging with the community, galleries can gain valuable insights into emerging trends, discover promising new artists, and showcase their collections to a highly engaged audience.
The real-time feedback generated through user interactions allows galleries to make data-driven decisions, ensuring that they present their customers with the most compelling and relevant artworks.
In addition to these benefits, cancerART offers galleries the opportunity to support a cause that resonates with art lovers worldwide – curing cancer. By donating a percentage of their sales through the platform, galleries can make a tangible difference in the lives of those battling cancer. This philanthropic aspect not only enhances the gallery's reputation but also attracts socially conscious collectors who value the impact of their purchases.
Other advantages of joining the cancerART network include increased exposure to a global audience, streamlined operations through user-friendly tools, and the potential for collaborative partnerships with like-minded galleries and artists. The cancerART network also provides resources for education and marketing, empowering galleries to stay ahead of the curve in an increasingly competitive digital landscape.
In today's digital-first world, creating and joining a gallery network is no longer a luxury but a necessity. Established networks such as Artsy.net, Artnet.com, and Saatchiart.com have already gained significant traction. Artsy.net even outranks the Museum of Modern Art (MoMA) in organic search rankings according to SpyFu. These platforms are actively working to consolidate the online art market, potentially limiting the autonomy and profitability of galleries, artists, and collectors.
By joining cancerART, galleries can create a powerful alternative to these established networks, ensuring they maintain control over their online presence and pricing. The cancerART network empowers galleries to showcase their unique identities, build lasting relationships with collectors, and support artists without the constraints or fixed costs imposed by other platforms.
The cancerART network presents an opportunity for galleries to thrive in the digital age while positively impacting the world. By embracing this innovative platform, galleries unlock new avenues for growth, engage with a passionate community, and contribute to the fight against cancer. In the evolving art world, those who adapt and collaborate through networks like cancerART will shape art's online future.